New Western | Homeland
Real Estate acquisition workflow scaled for markets, designed for mobile and desktop devices.
September 2016 - September 2017
- Methods
- Research, Design, Prototyping, Evaluation, Development
- Tools
- Pen/Paper, Axure, Invision, Adobe XD, VS Code, Bitbucket, Loop11, Jira
- Project Time
- 1 year
- Location
- Irving, TX
About the project
Homeland is an enterprise web application used to manage New Western's rapidly growing real estate property listings. The application is used by New Western acquisition and dispostion agents to manage business and residential real estate on the market by registering it into the Homeland database, performing competitive market analysis, adding details gathered at property inspections and export sales packets for investors. Property listings are pulled from MLS web services or New Western acquisition agents can add unlisted properties found in the local market. Homeland also manages the entire workflow for their acquisitions business model that includes disposition agent tools for legal disclosures and business contacts that feature integrations with web services. I was brought in to help the company transition from the outdated legacy application - that was limited in capacity, visually unintuitive - into a modern workflow-based property management tool that can be used both in the office or taken out in the field.
My Role
In my role for the Homeland project, I joined a team of two back-end system engineers as the sole user experience researcher, information architect, UI designer and front-end developer. I was responsible for strategizing Lean/Agile UX methodologies to unify the design process with business and engineers in the product development roadmap. I was also repsonsible for researching the product and its users, producing visual artifacts, prototyping, usability testing and developing the UI. I worked directly with the CEO, President, Development Leads and Homeland users to understand the vision, manage expectations, size capabilities and validate designs.