My Role

I worked directly with the UX Lead and engaged with every analyst in our group - that eventually grew to 11 members - to strategize and gather requirements from the various product owners who required representation throughout the website. I had daily meetings with new product development heads of multiple branches, such as the AAdvantange Loyalty program, Fare Sales, Vacation and UpSell to implement new features to the homepage, landing pages, and the booking and check-out process. I also worked directly with lead UI developers in designing custom interactions and styles as well as with back-end engineers for understanding API services and data points throughout the booking application. As a user experience research apprentice, I learned to write use-cases, user stories and objective questions for task analysis in moderated usability testing.